Industrie automobile : implantation de Renault au Brésil - Vidéo Ina.fr

Industrie automobile : implantation de Renault au Brésil

Publicité

Industrie automobile : implantation de Renault au Brésil

19/20

19/20 Edition nationale

video 31 janv. 2001 3138 vues 02min 15s

Reportage. Alors que Peugeot inaugure demain son usine au Brésil, Renault y est déjà implanté depuis deux ans. Pour réussir sa percée sur le marché brésilien, Renault a du faire des concessions : ajouter un coffre à la Clio, concevoir des moteurs de 1000 centimères cubes (pour des raisons fiscales).Commentaire sur images d'illustrations et spot publicitaire entrecoupé par les interviews de Dominique MACIET, vice-président commercial Renault, de Suzana SANTOS-SILVA, ouvrière et de Orlando BRUGGER, directeur de fabrication Renault.

Émission

19/20 Edition nationale

Production

producteur ou co-producteur

France 3, France 3 Lille

Générique

journaliste reporter d'images

Jean Marc Gardeux

participant

Dominique Maciet

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